H&M Influencer Marketing Campaign
The Story
H&M created two pop-ups in Manhattan to promote the launch of their latest collection. IDEKO curated a list of edgy and local fashion, drag, and lifestyle influencers to post content from the pop-ups to raise awareness about the new collection and drive foot traffic to the installations.
Each influencer received a look from the collection and created an Instagram Reel or static post to promote the line and the pop-up itself, sharing the dates and locations that the pop-ups could be visited.
The campaign reached well over 1 million individuals among all ten influencers during the campaign.
Our Role
Influencer Management
Sourced, pitched, and secured top influencers
Reviewed creative
Managed logistics
On-site management for each content shoot