IDEKO’s Post-Pandemic Rise: Building the Future of Experiential Production

In an industry forever changed by the pandemic, IDEKO didn’t just survive—we scaled. With a 40% year-over-year increase in project volume and activations for brands like Nike, SKIMS, Urban Outfitters, Louis Vuitton, and Red Bull, our post-COVID evolution has redefined what agility and innovation look like in experiential production.

“After 2020, the industry was holding its breath. We decided to sprint,” said David Knee, COO and Partner at IDEKO. “We reinvested, doubled down on our people, and brought new capabilities in-house to ensure we never had to slow down again.”

One of the most transformative steps IDEKO took was building out a full-scale, in-house print division. In an era where speed and precision are essential, our ability to control the production timeline—end-to-end—has become a game-changer.

“Our print shop isn’t just a support service—it’s a creative accelerator,” said Knee. “From oversized murals to custom floor graphics to vinyl installations on moving trucks, we produce fast, flawless work that elevates every experience we create.”

According to a 2024 report by Event Marketer, 83% of brands say they now prioritize faster production timelines and tighter creative integration in their vendor selection. IDEKO anticipated that shift and positioned itself accordingly. By aligning permitting, fabrication, creative, and print under one roof, we’ve created an agile engine capable of delivering the kind of complex, high-impact experiences brands crave—without the drag of siloed execution.

Our growth isn’t just about scale; it’s about impact. We brought boxing to Times Square, built a basketball court over the Revson Fountain at Lincoln Center and a staged a pop-up pond in Manhattan for Drake’s NOCTA line —all in the last year.

IDEKO’s momentum is part of a larger trend. The global experiential marketing market is projected to grow by over 6.6% annually through 2028 (Grand View Research), but we’re not chasing the trend—we’re helping set it.

“We aren’t just building stages or printing graphics. We’re engineering moments people will talk about for years,” said Knee. “And we’re just getting started.”