INTER IPO Activation

Concept

To celebrate their listing on Nasdaq, INTER wanted to activate in Times Square. IDEKO worked with the INTER design team to create a custom fabricated experience and bring their vision to life. We created an orange tunnel leading to a 360 degrees photo booth to capture the moment.

The public and Inter team enjoyed the photo booth moment, with the entirety of Times Square captured in the background. Additionally, the knee-high panels were visible with Inter branding. After posing for the camera, attendees tried their luck with a prize claw machine filled with Inter branded pig plushies. The prize crane machines were custom vinyl wrapped with INTER branding. Additionally, we had background music from discreetly placed speakers, with a New York-themed music playlist ranging from Sinatra to Rihanna!

Our Role

IDEKO handled this project from a total production standpoint, alongside our sister company NYFF Events. We managed the fabrication design, build, and installation, as well as graphics and vinyl wraps, while NYFF supplied the photobooths and custom claw machines.