Concept
Hallmark Channel tapped us for a public activation at Grand Central Terminal in February 2017. The festive event supported the launch of Hallmark Channel’s Countdown to Valentine’s Day programming, which featured heartfelt romantic movies including 5 all new original premieres. Participants were enveloped in romantic ambiance – complete with a gorgeous flower wall photo booth, Korbel champagne, melodic music and captivating art. Famed country musician Brett Young wowed the crowd with a series of acoustic performances and renowned artist Robert Vargas produced live portraits for passersby throughout the day. We were honored to work with Hallmark Channel to produce this joyous event.
LOGISTICS & PERMITTING
iDEKO takes event concepts to execution by strategically planning, organizing and executing on all event components
ON SITE MANAGEMENT
iDEKO's in-house event staff handles all aspects of on-site activation, from staff oversight to consumer experience
PRODUCTION
From large-scale outdoor activations to indoor lighting and everything in between, iDEKO is a one stop shop for all production needs
