Urban Outfitters - “UO Haul”

Concept

Urban Outfitters unveiled “UO Haul,” a back-to-school campaign that played on the idea of big moves to campus with a fun, visually engaging twist. IDEKO brought the concept to life through a citywide experiential activation featuring three distinct glass trucks: the Plush Truck, wrapped in a custom puffy UO blanket; the Pretty Truck, filled with floral prints and playful patterns; and the Pregame Truck, styled with bold prints and a night-out vibe. Lounge areas, passed appetizers and drinks, and floral giveaways encouraged guests to engage, while Katseye delivered a high-energy live performance of their new hit “Gnarly.”

Our Role

IDEKO served as full production lead, managing all fabrication, printing, permitting, and stage production