Urban Outfitters - “UO Haul”

Concept

Urban Outfitters unveiled “UO Haul,” a back-to-school campaign that played on the idea of big moves to campus with a fun, visually engaging twist. IDEKO brought the concept to life through a citywide experiential activation featuring three distinct glass trucks: the Plush Truck, wrapped in a custom puffy UO blanket; the Pretty Truck, filled with floral prints and playful patterns; and the Pregame Truck, styled with bold prints and a night-out vibe. Lounge areas, passed appetizers and drinks, and floral giveaways encouraged guests to engage, while Katseye delivered a high-energy live performance of their new hit “Gnarly.”

Three women pose on a plush lounge beneath a neon sign while one holds a bouquet of flowers.

Our Role

  • full production lead

  • managing all fabrication

  • printing, permitting

  • stage production

Four dancers perform onstage in colorful streetwear beside a red bus prop with a digital-style display.
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