2026 Ny Vs ny
The Story
For its eighth season, Nike’s NY vs NY culminated at Victory Park in Harlem, where IDEKO served as the production partner for the championship weekend. Set in Harlem, IDEKO transformed the park into a fully branded basketball environment against an unmistakably New York backdrop, complete with a train passing behind one of the baskets.
Our team led production and on-site execution, bringing together scenic, large-format branding, spectator areas, retail moments and partner activations. The weekend featured championship games, top local talent and an appearance from New York Liberty star and Nike signature athlete Sabrina Ionescu, creating a high-energy finale that celebrated New York basketball and its community.
