Experiential Marketing Company That Delivers
IDEKO designs, permits, builds, and produces live brand experiences for global companies. From Times Square activations to tentpole events, we handle every detail so your brand shows up exactly as intended.
Full-Service Experiential Marketing, End to End
Most agencies hand you a concept and a vendor list. We hand you a finished event.
IDEKO is an owner-operated experiential marketing company headquartered in New York City. We design, build, permit, and produce live brand experiences for global brands, handling everything from creative development and custom fabrication to site logistics and day-of execution.
Our clients do not manage vendors. They manage outcomes. We handle everything else.
Over the years, we have produced brand activations for Nike, SKIMS, Burberry, Louis Vuitton, Red Bull, and more, across New York City and beyond. Whether it is a pop-up at Rockefeller Center, a festival-scale production at Lincoln Center, or a street-level activation that stops foot traffic dead in its tracks, we build the infrastructure that makes it possible.
What a Great Experiential Marketing Agency Actually Does
Experiential marketing turns passive audiences into active participants. Instead of placing an ad in front of someone, you create something they walk into, interact with, and carry home with them. Done well, it is one of the most powerful brand-building tools available. Done poorly, it is expensive, chaotic, and forgettable.
The difference is almost always execution.
Here is what IDEKO brings to every project:
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We start with your brand's goals and work backward from there. What do you want people to feel when they leave? What action do you want them to take? What story does this event need to tell? We translate those answers into a concept that is bold, producible, and true to your brand.
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New York City does not make event permitting straightforward. We do. Our team maintains direct working relationships with the Mayor's Office of Citywide Event Coordination and Management (CECM), the Department of Transportation (DOT), and permitting offices across all five boroughs. We have secured permits in Times Square, public parks, private plazas, and some of the most complex and high-visibility event environments in the country.
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If your vision requires something that does not yet exist, we build it. Our fabrication team creates custom structures, branded environments, large-format signage, and interactive installations, all produced to exact specifications and built to perform in real event conditions.
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Sound, lighting, staging, connectivity, live streaming, weather planning, and site operations. We manage the full technical build from start to finish so nothing falls through the cracks. Our production team has executed everything from intimate brand pop-ups to multi-day, large-scale activations drawing thousands of attendees.
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The plan only matters if the execution delivers. Our team is on the ground from load-in through strike, managing every moving part so the event runs exactly as designed, on schedule, without surprises.
The Types of Experiential Events We Produce
We work across a wide range of formats. If it involves a live audience and a brand that needs to show up well, we have the experience to deliver it:
Brand Activations
Pop-Up Shops and Retail Events
Product Launches
Tentpole and Festival-Scale Events
Sports Activations and Tournaments
Fashion Shows
PR Stunts
Mobile Marketing and Roadshows
Out-of-Home (OOH) and Digital Integration
Concerts and Live Entertainment
Fundraisers and Galas
Community Events
Why Global Brands Choose IDEKO
When you work with IDEKO, you work directly with the people who built this company. Your project does not get handed off to a junior team once the contract is signed. We are invested in the outcome the same way you are, because our name is on it.Owner-Operated
We are based in New York City. We know the venues, the agencies, the permit offices, and the people who make things happen here. That knowledge is not something you can shortcut. It is built over years of doing this work on the ground, in this city, at scale.NYC-Native
Nike. SKIMS. Burberry. Louis Vuitton. Red Bull. Waterdrop. These are brands with zero tolerance for underperformance. We deliver for them, every time.A Proven Track Record
We are your single point of contact from concept through strike. Fewer handoffs means fewer surprises. One team is accountable for the entire result, not just their portion of it.Fully Integrated
Complex events demand technical excellence. Our in-house capabilities across custom fabrication and live production mean we solve problems before they reach your desk.Technically Proficient
Selected Work
WNBA ASW x Nike
Waterdrop times square
Red Bull Kumite Gaming Pop-Up
Based in New York. Built for the World's Biggest Brands.
New York City is the most demanding event environment on earth. Tight permitting windows, complex logistics, high public visibility, and no margin for error. We have built our entire operation around thriving in this environment, and that makes us exceptionally capable of executing anywhere.
We have produced more than 15 major events across New York City, working in Times Square, Rockefeller Center, Grand Central Terminal, Lincoln Center, Brooklyn Bridge Park, and across all five boroughs.
Ready to Build Something Worth Remembering?
Tell us what you are thinking. We will tell you what is possible. And if it is possible, we will deliver it.
FAQ
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An experiential marketing company designs and produces live brand events, including activations, pop-ups, product launches, and immersive experiences that connect brands with consumers in person. Unlike traditional advertising, experiential marketing creates direct, memorable interactions that build lasting brand loyalty.
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IDEKO is a full-service experiential marketing agency based in New York City. We handle strategy, permitting, fabrication, production, and on-site execution — everything required to bring a live brand experience to life, from the first concept meeting through final strike.
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We are owner-operated and fully integrated. One accountable team manages your entire event with no handoffs and no vendor patchwork. We also bring deep NYC permitting expertise and in-house fabrication capabilities that most agencies send out to third parties.
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We work primarily with global brands and Fortune 500 companies across sportswear, fashion, tech, entertainment, and consumer goods. Past clients include Nike, SKIMS, Burberry, Louis Vuitton, and Red Bull.
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IDEKO is headquartered at 28 West 36th Street, Suite 401, New York, NY 10018. While we are NYC-based, we produce events nationally.