GAP NYFW Rockefeller Center Retail Pop-Up
The Story
IDEKO brought Gap’s Five Pocket Tote launch to Rockefeller Center with a custom retail experience in the iconic Channel Gardens. Guests could shop the collection, explore a larger-than-life Five Pocket Tote installation, and personalize purchases with live chain-stitching.
IDEKO managed the activation end to end, building the temporary retail store and a custom branded coffee cart that served Encore coffee and water to guests waiting in line. Our team also oversaw printing, permitting, logistics, onsite staffing, installation, and execution, bringing every element together seamlessly.The result was a bold, highly visible retail moment that transformed one of New York City’s most recognizable spaces into an immersive celebration of the GapBag.
