Jordan brand Joga Sinistro 1v1
Concept
IDEKO partnered with Jordan Brand to transform the iconic New York Public Library into Joga Sinistro, an invite-only, after-dark speakeasy experience and the culminating moment of Jordan Brand’s collaboration with Nike TOMA.The event brought together creators, athletes, and friends of the brand as 16 TOMA finalists competed in the first-ever national 1v1 football tournament of its kind inside a dramatic red-lit cage.
IDEKO served as lead production and fabrication partner, overseeing site operations, venue management, audio, lighting, technical production, and the custom-built environment — transforming a historic NYC institution into an immersive celebration of street football, style, and culture.
