K18 Hair - Hair Flip
Concept
K18 Hair brought its viral “hair flip” moment to life with a one-day public takeover of Vanderbilt Hall in Grand Central Terminal.
In collaboration with Cole Walliser, the brand transformed the iconic space into an immersive beauty experience featuring custom slow motion hair flip captures, glam stations for pre photo touch-ups, complimentary samples, and a bold scenic installation anchored with two branded walls and an 8-foot-tall factice of K18’s Leave-In Molecular Repair Hair Mask.
Our team handled the full production of the event, and the high-impact activation turned online buzz into an unforgettable in-person moment that engaged more than 1,800 guests.
