Urban Outfitters - Meet Me @ UO

Concept

Urban Outfitters transformed AutoCamp Joshua Tree into a three-day creator retreat during peak festival season for emerging influencers selected through the Meet Me @ UO social campaign.

Our team brought the experience to life, handling production for workshops led by leaders from Meta, Paper Magazine, and Urban Outfitters, concerts including DJ Rebecca Black, customization stations, outdoor activities, gifting moments, and brand partnerships with Nike, Netflix, Teva, and Dr. Martens.

DJ wearing sunglasses and headphones performs onstage under vivid red and pink concert lights
DJ wearing sunglasses and headphones performs onstage under vivid red and pink concert lights
Outdoor Urban Outfitters DJ stage with two women, colorful lighting towers, musical equipment, and desert mountains in the background
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