Urban Outfitters - Meet Me @ UO
Concept
Urban Outfitters transformed AutoCamp Joshua Tree into a three-day creator retreat during peak festival season for emerging influencers selected through the Meet Me @ UO social campaign.
Our team brought the experience to life, handling production for workshops led by leaders from Meta, Paper Magazine, and Urban Outfitters, concerts including DJ Rebecca Black, customization stations, outdoor activities, gifting moments, and brand partnerships with Nike, Netflix, Teva, and Dr. Martens.
