NBA All-Star Weekend Nike

Concept

IDEKO transformed the storefront of Nike’s San Francisco Union Square location during NBA All-Star Weekend with massive mesh banners showcasing top Nike athletes like LeBron James, Giannis Antetokounmpo, and Victor Wembanyama. This bold visual celebration highlighted Nike Basketball’s elite athletes, drawing attention during one of the biggest weekends in the NBA.

Our Role

The IDEKO team managed permitting, site support, and the installation of thirteen in-house printed 10x36 ft banners, creating a striking exterior display in the heart of the city.