New York New Jersey World Cup 26™ Host Committee Bronx Fan Zone
Concept
The New York New Jersey World Cup 26™ Host Committee brought the Bronx Fan Zone to Bronx Terminal Market, and IDEKO brought the experience to life in one of New York City’s most vibrant communities. The two-day experience welcomed fans with live match viewing, family-friendly activations, local food vendors, cultural programming, and interactive moments that celebrated the borough’s unique connection to the world’s game.
IDEKO served as lead production partner, overseeing site operations, ticketing, logistics, fabrication, branding, technical production, and event execution, transforming Bronx Terminal Market into an immersive fan destination that brought football, culture, and community together ahead of FIFA World Cup 26™.
