Nike at The Shaw
Concept
During NBA All-Star Weekend 2026, Nike Basketball took over Crenshaw High School to present The Shaw, a three-day celebration of legacy, culture, and the future of the game. IDEKO produced a seamless fan experience featuring competitive matchups, the Future Stars games, Nike SB skate activation, Styling Suites, Nike workshops, the 11th Ave Market, Family Style Food Court, a Warning Label installation, and a SNKRS cafeteria that hosted multiple drops including the Warning Label Pack and Victor Solomon Lux Pack, alongside appearances by Devin Booker, Jason Williams and more. The weekend culminated in a concert for the books with performances by 310Babii, Som Kennedy, Ty Dolla Sign, Wale, Chefboy and more, takins the court high-energy to the stage where heritage and heat collided.
