Nike Flagship Store Wrap Chicago

Concept

We were engaged to assess and execute a new style of building wrap after the client decided to move away from traditional mesh banners to create a new, powerful look. Our team engineered a custom window-covering system to visually streamline the façade and applied heat-set vinyl to the building adjacent to the Nike Flagship Store in Chicago. Our team engineered a custom window covering to visually streamline the façade and applied heat-set vinyl to the building’s stone exterior. A key priority was protecting the existing mural on the side of the building. The extended shoe element was fabricated as a Dibond structure with vinyl graphics to extend the art onto the Nike store itself, to land right under their iconic swoosh logo.