NIKE - Future Game

Concept

IDEKO partnered with Nike to produce Future Game, a premier three-day basketball event during NBA All-Star Weekend at Oakland’s Henry J. Kaiser Center. The event showcased the top high school talent in the nation competing on a custom-built court surrounded by 360 degree flying LED. Athletes had private programming and a lounge area in the Lab. Attendees engaged with a SNKRS giveaway activation and explored new Nike releases including the Black Label Collection and exclusive Future Game Merchandise within the custom built retail area. The weekend concluded with a Galaxy Foam Party featuring a live performance by rapper, Wale.