NIKE - LA Shakeout Run

Concept

We worked with Nike to support the Shakeout Run expansion out on the West Coast after successful runs in New York City. Nike wanted to bring the Nike LA Run Club community together as the runners prepped the day before the LA Marathon. We closed down the iconic 6th Street Bridge for a 5K run around Downtown Los Angeles. The post-run experience kept the energy going with a live DJ, snacks, a branded photo opportunity, and giveaways from the Nike Run truck.

Our Role

As the lead production agency, our team managed the full suite of event services, including creative, production, printing, fabrication, permitting, AV, and venue scouting.