Concept

Nike Run Club hosted a community run for 400 local runners in DUMBO, Brooklyn. Runners started the morning by checking in, enjoying a Q&A with a featured athlete, and then heading out onto the run course for a 5K run around Brooklyn. At the finish line, runners were greeted by a live DJ, fresh waffles, and complimentary water bottles.

On the course, runners were guided in the right direction through Brooklyn Bridge Park by IDEKO course marshals. Nike held this event as part of their 50th Anniversary year to give back to the running clubs they support throughout the year.

Our Role

• Venue rental

• Designed the floor plan & graphics plan

• Oversaw graphics installation

• Provided furniture & scenic rentals

• Staffed registration

• Bag check

• Swag handouts

• Catering

• Handled audio.

  Additionally, we designed the run course and provided course marshals.