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IDEKO brought Nike’s TOMA National Finals tournament to life, transforming Bryant Park into a three-day celebration of sport, culture, creativity, and community. An immersive celebration of football, culture, creativity, and community, it brought together 150+ of the top young street football players from across North America.

IDEKO led the transformation of one of NYC’s most iconic public spaces, overseeing production across permitting, logistics, scenic fabrication, and installation alongside creative and programming partners. The space featured a 16,000-square-foot open-air football arena, exclusive merchandise drops, performances from Travis Scott, ZULAN, and Sheck Wes, an appearance by football legend Ronaldinho Gaúcho. More than a tournament, TOMA Nationals celebrated self-expression and the global language of football.

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Nike TOMA National Finals at Bryant Park

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