NYNJ World Cup 26™ Host Committee’s Queens HQ Signage
Concept
IDEKO brought the New York New Jersey World Cup 26™ Host Committee’s Queens Group Stage HQ to life for Live Nation, transforming the USTA Billie Jean King National Tennis Center through more than 20,000 square feet of bold, custom-produced branding in the heart of the World’s Borough. Across an unforgettable month in Queens, fans gathered for live match screenings, cultural celebrations, and countless performances including Los Rabanes and Busta Rhymes, with multiple match days welcoming 10,000 attendees. From large-scale fan zone graphics to a larger-than-life mural welcoming the tournament to Queens, IDEKO helped create a bold visual environment celebrating football, community, and fans from around the globe.
