The Ring’s Fatal Fury: Times Square

Concept

In collaboration with iVisit Media, IDEKO executive produced a landmark live boxing broadcast in the heart of Times Square, an event months in the making that fused sport, entertainment, and spectacle at one of the world’s most iconic locations. The night featured four New York State-sanctioned matches, with a headline bout between Ryan Garcia and Rolando Romero. The event drew over 100,000 spectators across three Times Square plazas, with Pay-Per-View streams displayed on mobile screens, transforming the area into a vibrant open-air arena. A-list celebrities such as Mike Tyson, Snoop Dogg, Oscar De La Hoya, and Tracy Morgan added to the buzz of this historic night, the first sanctioned boxing event ever held in Times Square. The production showcased IDEKO’s expertise in orchestrating complex, high-impact experiences that captivate both live audiences and viewers nationwide with over 60 billion media impressions.

Our Role

IDEKO managed every facet of production, from permitting and city coordination to full-scale technical execution, including audio, video, lighting, scenic design, staging, logistics, and staffing.