Prudential North 2 Shore

Concept

Prudential kicked off summer in style at the North2Shore Festival in Asbury Park with a Jersey Shore-themed tent set along the iconic boardwalk. Festival-goers and beach visitors alike were invited to stop by, cool off, and enjoy a taste of summer with Prudential. IDEKO worked closely with Prudential’s creative team to bring this sunny, shore-inspired vision to life.

Our Role

  • onsite production

  • fabrication

  • printing

  • audio & video services

  • ensuring a seamless and engaging guest experience from start to finish.