The YouTube FIFA Creator Cup

Concept

The inaugural YouTube FIFA Creator Cup took over Central Park, bringing together some of the world’s biggest creators for a first-of-a-kind football match hosted by YouTube and FIFA. Featuring IShowSpeed, Celine Dept, TBJZL, PlaqueBoyMax, Wisdom Kaye, ZIAS, Jasontheween, Séan Garnier, and more, the event drew millions of viewers from around the world, uniting football, creators, and fans for a global celebration.

In partnership with iVisit Media, IDEKO served as the full-service production partner, delivering the event from concept through execution. Our team transformed Wollman Rink into a broadcast-ready venue, managing permitting, scenic fabrication, production infrastructure, branding, logistics, staffing, and on-site operations to bring one of the year’s most talked-about creator sporting events to life.