Urban Outfitters - UO Club Holiday: Nike Bounce House

Concept

IDEKO brought UO Club Holiday to SoHo with the Nike Bounce House, a bold NYC pop-up timed for peak holiday shopping. Inspired by the scale, color, and energy of Nike’s Swoosh Series Puffer Collection, IDEKO custom-fabricated a playful pink, puffer-inspired bounce house, complemented by ice sculpture product displays showcasing the collection. Our team led full production and execution, from permitting and fabrication to staffing and on-site coordination, delivering a standout activation that cut through the holiday noise and reinforced Urban Outfitters’ position at the intersection of fashion, culture, and experiential retail.

Urban Outfitters storefront sign with pink and yellow lettering, leafy greenery, and city buildings in the background
Ice sculpture featuring the Nike swoosh, “Urban Outfitters” text, a white sneaker, and silver sunglasses