UO LIVE: Good game kickoff

The Story

IDEKO powered Urban Outfitters’ Good Game back-to-campus tour, bringing UO Live to three major college campuses for a series of high-energy events built around the excitement of college football weekends.

Designed to connect with students through the culture and traditions surrounding game day, each stop transformed into an immersive Urban Outfitters experience complete with surprise giveaways, branded games, custom photo moments, pop-ups, catered food and beverage, and live entertainment. The tour also featured major music performances, including a Yung Gravy concert at the University of Arizona, giving students even more reason to show up, stay, and engage with the brand.

IDEKO managed the program from production and fabrication through A/V, printing, show management, logistics, and partner integrations, adapting the experience for each campus while maintaining a cohesive look and feel throughout the tour. From build-out through live execution, our team brought together every element to create a seamless, social-first celebration that put Urban Outfitters at the center of the back-to-campus and game-day experience.⁠