WNBA ASW x Nike

Concept

Nike brought the energy to Indianapolis for WNBA All-Star Weekend with a bold and immersive basketball experience. At the heart of the space, top high school athletes faced off in a high-energy 3v3 tournament on Day 1, followed by live on-court programming on Day 2—amplifying the hype and celebrating the game at every level. Surrounding the courts, fans explored a Nike Styling Zone, interactive gaming area, retail space, and a larger-than-life tunnel moment built into the space’s hero seating structure—all woven together to create a culture-packed, all-in-one destination.

Our Role

IDEKO led the overall production and basketball court buildout, managing site operations, decking, select fabrication, BOH, power, A/V/L, permitting, and onsite logistics to ensure the experience ran seamlessly from the first tip-off to the final buzzer.